Sample Project
Account-Based Marketing
Orbit Analytics ABM
320-account tiered program with committee mapping. Account engagement rates 7x the blended benchmark.
Target AccountsIntentPersonalization
➜ ./webnuvexa --abm
Scoring target accounts▊
Clustering buying committees...
✓ Tier 1 accounts defined
✓ 6 buying roles mapped per account
✓ Sales plays aligned
Ready to engage▊
// Account-Based Marketing
Fewer accounts. Far more revenue.
B2B account-based programs built on fit and intent data. Target account selection, committee-level personalization, and sales alignment for enterprise pipelines.
ABM Engine Online
v2.4.0
// 01_abm_modules
What We Build
Programs that treat your best accounts like named accounts — because they are.
mod_tam
active
Account Selection
Fit and intent scoring across your TAM to produce a tiered list of 50 to 500 accounts worth real investment.
Fit ScoreIntentTiers
mod_personalize
active
Personalized Campaigns
Account-specific landing pages, research briefs, and messaging grounded in each company public and private data.
Landing PagesResearchMessaging
mod_committee
active
Committee Mapping
Buying role identification across six-to-nine person committees so your reach matches how enterprise deals actually progress.
Buying RolesMappingCoverage
mod_sales_align
active
Sales Alignment
Account plans, playbooks, SLAs, and shared dashboards that put marketing and sales on the same target list.
Account PlansSLAsDashboards
// 02_abm_capabilities
ABM Capabilities
One-to-few and one-to-one programs executed without guesswork.
[01]
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Target Account Selection
ICP definition, firmographic and technographic scoring, and tiering your sales team will actually work.
[02]
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Buying Committee Mapping
Role-by-role contact identification so every stakeholder in the buying group gets the message they respond to.
[03]
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Account Personalization
Custom landing pages, research-backed briefs, and named-account creative for Tier 1 coverage.
[04]
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Intent Signal Monitoring
Topic, website, and ad engagement signals surfaced per account so reps know when to call.
[05]
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ABM Paid Media
Account-targeted LinkedIn and display campaigns with matched messaging and measured engagement rates.
[06]
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Sales & Marketing Alignment
Shared account plans, agreed SLAs, and a single target list that both teams work from weekly.
[07]
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Account-Level Analytics
Per-account engagement, pipeline creation, and velocity reporting instead of blended campaign averages.
[08]
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ABM Program Operations
Campaign orchestration, creative QA, and governance so 200 accounts stay covered without heroics.
// 03_abm_pipeline
ABM Pipeline
A quarterly operating rhythm that compounds across the account base.
phase_01
Define ICP
Closed-won and closed-lost analysis to define the profile worth building a program around — then written down.
phase_02
Select
Firmographic, technographic, and intent scoring across the TAM to build tiered target account lists.
phase_03
Engage
Committee-level campaigns launched: personalized pages, targeted ads, research content, and direct outreach.
phase_04
Align
Account plans handed to sales with context, signal history, and clear next actions tied to engagement spikes.
phase_05
Expand
Quarterly tier refresh, account-to-account expansion into new buying groups, and program investment rebalanced to results.
// 04_abm_output
ABM Projects
Sample enterprise programs from the lab. Fewer accounts, larger deals.
Sample Project
Account-Based Marketing
FlowStack Enterprise Push
LinkedIn account targeting with named-account landing pages, a maintained tier definition, and an account-level engagement report.
LinkedInABM AdsAccount Pages
Sample Project
Account-Based Marketing
Signal SaaS Buying Groups
Six-role committee plays that doubled multi-threading and cut enterprise sales cycle by 34 days.
CommitteeSales PlaysSLAs
Sample Project
Account-Based Marketing
Nova Commerce Expansion
Account-level analytics surfacing expansion signals, with each opportunity routed to a named owner and a follow-up date.
ExpansionAnalyticsRetention
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