➤ ./webnuvexa --vertical realestate
Loading listing feed contract▒
Deduplicating by listing key...
✓ Suppression handling wired
✓ Lead consent captured with timestamp
✓ Viewport-bounded map queries
Awaiting feed details▒
// Industries / Real Estate & PropTech
Property software for people who enquire at 9pm.
Licensed listing feed integrations that respect their terms, map and list search that stays fast on a phone, lead routing that works overnight, and local search visibility for every office you operate.
The Problems We Actually Get Called About
Property technology fails quietly: stale listings, duplicated inventory, slow search, and leads that arrive at nobody.
Listing Data You Do Not Own
MLS and portal data is licensed, not owned. Display rights, attribution, image usage and refresh obligations come with the feed agreement, and exceeding them is a contractual problem.
Stale And Sold Listings
Listings expire, prices change, units come off market. A site that keeps showing sold property destroys trust faster than any design decision can rebuild it.
Duplicate And Junk Inventory
The same unit arrives from multiple sources with different keys, addresses and photos. Deduplication by address fails; deduplication by listing key works.
Search That Is Slow On A Phone
Map plus list plus filters means geospatial queries, image loading and clustering competing for the same budget. It is the most common performance failure in this sector.
Leads That Reach Nobody
An enquiry at 9pm on a Sunday that waits until Monday morning is a lost lead, and there is no way to recover it. Routing and round-the-clock handling are the business.
Advertising Compliance Exposure
Copy and ad targeting that references protected characteristics creates legal exposure in most jurisdictions. Rules belong in the code and the review process, not in awareness.
What We Build Here
Feed plumbing first, search second, everything else third. That order is deliberate.
BUILD: Listings And Leads
Feed ingestion with incremental updates and suppression handling, property and agent data models, map and list search, saved searches with alerts, lead capture with routing and a full audit of who received what.
DESIGN: Discovery And Enquiry
Mobile-led listing pages, gallery and enquiry flows that do not lose a lead mid-form, agent profiles, office landing pages, and a design system a multi-office group can actually keep consistent.
GROW: Local Demand
Local SEO at the granularity that matters here, the office and neighbourhood rather than the city, geo-targeted paid search, and alert and nurture journeys for registered buyers.
Constraints And Where We Stop
Property data is licensed, and several of the obligations attached to it are not engineering decisions.
We Hold No MLS Licence
WebNuvexa is not a member of any real estate board, association or multiple listing service, and we cannot supply membership, display rights or an IDX subscription to anyone. Those are contractual arrangements your brokerage holds directly with the relevant body. We build to the feed terms you provide.
Fair Housing Compliance Is Legal
Anti-discrimination rules constrain both what you say and who you target. We build copy controls, targeting constraints and review checkpoints into the platform, but determining what is lawful advertising is a legal question. Engage counsel before campaigns go live.
Data Accuracy Disclaimers Are Real
Listing feeds are frequently supplied on an accuracy-not-guaranteed basis. We design the interface to reflect that honestly rather than implying warranty, because a confident wrong price is a legal exposure as well as a trust problem.
Outside The Software Boundary
We do not provide appraisal or automated valuation models that depend on licensed methodologies, transaction and commission accounting systems, escrow or closing software, or brokerage operations management. We build the digital surface; those are separate products.
Technical Decisions That Matter Here
Feed behaviour and map performance are where this category quietly falls over.
Deduplicate On The Feed Key
The provider listing key is the identity. Address matching is a heuristic used for display, never as the primary key, because the same unit legitimately has several addresses.
Suppression Is A First-Class State
Withdrawn, expired, sold and off-market statuses remove a listing from public surfaces and from any search index, and the removal is logged rather than inferred from absence.
Bounding Box Before Radius
Map panning issues a viewport query first, and radius or polygon filtering is applied inside that. Asking for a 50-mile radius on every drag is how these apps become slow.
Cluster And Virtualise Markers
Marker clustering with viewport-bounded queries, lazy image loading, and responsive image sizes. Listing photography is the heaviest asset in the whole product.
Alerts Are Scheduled Jobs
Saved searches evaluate on a schedule and send from a worker, not inside a request. A user triggering ten saved searches must not trigger ten synchronous index queries.
Lead Consent Is Recorded
Contact details, the channel consented to, the timestamp, the source and the text shown are stored with the lead. Marketing follow-up by SMS or email depends on that record existing.
Mapped To Real Services
Every capability below is an existing WebNuvexa service page.
➤ Web Development — Listing portal, property detail pages, and brokerage or team sites.
➤ API Development — MLS/IDX feed ingestion, portal and website push integrations, and webhook delivery.
➤ Custom Software — Lead routing, saved-search alerting, listing deduplication and CRM synchronisation.
➤ Mobile App Development — Buyer and agent apps with location-aware search and push alerts.
➤ Web Design — Search-first, mobile-led property discovery and lead capture interfaces.
➤ UI/UX Design — Map and list interaction, filtering, and gallery experience.
➤ Design Systems — Consistent listings, agent cards and forms across a multi-office brokerage.
➤ DevOps & Cloud — Feed polling jobs, media storage, caching and image delivery at volume.
➤ Local SEO — Office, neighbourhood and service-area pages for every market you cover.
➤ Technical SEO — Location page templating, duplicate agent and listing handling, crawl control.
➤ SEO — Editorial and location content strategy for high-intent property searches.
➤ Paid Advertising — Geo-fenced search and map campaigns against listing and project terms.
➤ Conversion Rate Optimization — Listing page, enquiry form and saved-search flow testing.
➤ Marketing Automation — New-listing alerts, price-change notifications and nurture for past enquirers.
➤ Email Marketing — Alert and digest journeys with recorded consent and clean unsubscribe handling.
➤ Account-Based Marketing — Developer, developer-group and institutional outreach where the buyer is an organisation.
➤ AI Search Optimization — Making neighbourhood and market questions resolve to your inventory and expertise.
➤ Chatbots & Assistants — Listing and availability enquiries that hand off to an agent rather than guessing.
Indicative Engagement Shapes
Illustrative fixed-fee phase structures only. Feed and licensing questions are resolved in phase one because they can invalidate everything after it.
Feed And Market Review
Which feeds and licences you actually hold, the attribution and display terms, the markets you cover, the current site and CRM, and where enquiries are currently being lost.
Search And Listing Build
The main fixed-fee tranche: ingestion and normalisation, property and agent models, map and list search, property pages, saved searches and lead capture with routing.
Local Launch
Location page structure per office and neighbourhood, structured data, indexation controls for near-duplicate listing URLs, and CRM integration for the agents who have to work it.
Feed Maintenance And Growth
A separately priced retainer for feed changes and new markets, image and performance work, and ongoing local content and paid search.
Who This Is Not For
An honest filter on property work.
No Display Rights For The Data
If you cannot show the listings, there is no property website problem to solve yet. Resolve the feed and board memberships first.
Transaction Or Commission Accounting
Deal management, commission splits and trust accounting are a different product category with different regulatory characteristics. We build the marketing and discovery surface.
Appraisal Or Valuation Models
Automated valuation and appraisal tooling depends on licensed methodologies, data licensing and in some jurisdictions specific authorisation. We do not provide that.
Lead Volume Guarantees
We do not guarantee enquiry volume, conversion rates or rankings. We will tell you what we think the constraint is and what we would test to find out.
Building for a brokerage or property platform?
Tell us which feeds and licences you hold, which markets you cover, and where enquiries are currently being lost. We will say whether this is a fixed-fee build.